Shop
The Gang's All Here
Birdie
Chief Taste Tester/Office Greeter
Velvet
The Licker
Louie
The Lake Lover
Lu
The Looker
Hey Y'all!
I’m Matthew Worthy, co-founder of Birdie & Louie, and proud dog dad to Birdie—our Chief Office Greeter, Snack Sneaker, and all-around Good Girl. Every day, Birdie struts around the office, charming the team and "sampling" our work (quality control, right?). Louie, my dad’s cat, is the other half of our dynamic duo—though she prefers ruling the household from the comfort of a sunbeam. Together, they inspired a mission: to bring premium pet nutrition, at fair prices, direct to you online and at your local grocery, drug, feed, or convenience store. Because let’s be honest—nobody has time for a trek to a specialty shop.
With experience in retail markets, we knew we could deliver top-tier pet food without making you hunt for it. Our dry food? Slow-cooked to perfection, so your pet actually gets the nutrients they deserve. Expect shinier coats, healthier skin, more energy and even firmer stools (you’re welcome). And about our wet cat food? Well, let’s just say it’s gone viral—cats lose their minds over it. It tastes great, smells incredible, and might even have your cat acting like they *almost* like you.
We’re a family business, and we care deeply about pets—ours and yours. That's why we pour our hearts into every bag and can, crafting food that’s both nutritious and irresistible. So go ahead, grab a bag, and let your pet taste the love!
Send us a message! We love to hear from our customers, and you'll often find you hear directly from me (please excuse the typos - we may be playing fetch!).
Our Mission
At Birdie & Louie, we believe pet food should do more than just fill a bowl — it should solve problems and make life better for pets and the people who love them.
That’s why we build every recipe around real superfoods that support the everyday challenges pet parents face — from picky eaters to overall health and vitality. Our formulas are packed with naturally powerful ingredients chosen for a reason, delivering the vitamins, minerals, fatty acids, and antioxidants pets need to thrive.
We’re also obsessed with one problem most brands quietly ignore: picky eaters. Our recipes are crafted with irresistibly delicious proteins that are superfoods in their own right — nutrient-dense, wildly flavorful, and designed to make even the most selective pets clean their bowls.
Birdie & Louie is proudly family-owned and operated, built in a world dominated by corporate pet food giants and filler-packed formulas. We don’t answer to investors or quarterly earnings calls. We answer to pet parents. That means we stay nimble, listen closely, and focus on doing what matters most — making truly better food with the same care we’d give our own pets.
And because we believe good food should do good in the world, we’ve donated over 2 million meals to shelter animals in need — something we started long before we had the size or resources of our competitors.
We’re here to raise the bar for pet food — with superfood nutrition, irresistible recipes, family values, and a mission that reaches far beyond the bowl.
Better food. Happier pets. And a little more good in the world with every meal.