Our 2 Million Can Donation: First Update

Last week, we announced that we were attempting to set the record for the largest cat food donation ever, with a whopping 2 MILLION CANS of wet food being donated to shelters around the country.

You hear about big donations from other companies, but you never SEE the impact for yourself. We want to change that and share the journey with you.

This past Wednesday, we kicked off this record setting donation at our headquarters in Wetumpka, Alabama. Media outlets from all over town joined in as we loaded up tens of thousands of cans into our freight partner trucks (shout out to Eleven Logistical Enterprises for the donated freight!).

We delivered the first truckload to the Northwest Arkansas division of the Best Friends Animal Society to distribute to their local shelters and rescues. It was so great to hear from the team how much of an impact the food is going to have. Shelters (especially those in rural areas) struggle to get enough support to adequately feed the volume of cats they bring in, so it made us feel good to know that these cats will now have full bellies and healthy food for months to come.

This first shipment definitely lit a fire in us to keep pushing strong for this record setting donation! It does take a lot of work to coordinate something of this size, but in the end it will be well worth it for the cats we help support!

Stay tuned for our second update next week, where we'll highlight some of the amazing shelters receiving our donation (and some of the kitties enjoying their B&L meals!)